As a schoolgirl growing up in Brighton, Hannah Crosskey knew she wanted to work in fashion, but had no idea what opportunities lay in her chosen field or what she might enjoy. So, after completing her A-levels, she moved to London in 2010 and bagged herself a job on the shop floor in the Topshop concession at Selfridges.
It rapidly became evident that Hannah’s natural talent for putting together unique outfits was wooing loyal customers, and she was promoted to the role of Personal Shopper and moved to the Knightsbridge branch of Topshop.
‘I like to think my attitude to clothes and my wardrobe is realistic, and that’s why people relate to me,’ explains Hannah.
Here, she would source a capsule collection of pieces for clients and offer styling tips to help them wear different combinations for a variety of occasions. Though Instagram was in its infancy, Hannah began sharing some of her favourite outfits on the social media site to promote some of the looks she was putting together. Her innate, low-key style rapidly gained a cult following and the young, unwitting stylist soon launched her own style blog at afashionfix.co.uk.
Hannah now boasts just under 90,000 followers on Instagram
Her blog ‘a fashion fix’ is a go-to destination for fans looking to copy her on-trend style
Today, Hannah has 90,000 followers on her Instagram account, and is known for her understated approach to style, wearing supermarket and High Street clothing with a fashionista’s flair. She has become a contemporary Go To Girl for women seeking wearable style with a little panache, and describes her personal approach to dressing as being focused on affordable looks that can be worn for a long time, rather than investing in seasonal trends.
Hannah’s laid but but chic style resonates with all types of woman
‘I like to think my attitude to clothes and my wardrobe is realistic, and that’s why people relate to me,’ explains Hannah. ‘I don’t wear head to toe designer clothes. I might save for an expensive piece, every now and then, but mostly I’m shopping when I’m buying my groceries, or on the High Street, just like most women.
‘My mum and I love going to the supermarket and finding a gem in the clothing section to chuck in the trolley with our fruit and veg: it’s very satisfying. I’ve just bought a house, and I’m on a budget, so every purchase is carefully considered. I’m not interested in throwaway style. I want to be able to wear everything I buy for a long time. I would say my style is quite minimal and uncluttered, and I wear lots of monochrome.’
Unlike some high profile social media influencers, Hannah is very ‘in the moment’ when it comes to sharing her life on social media. She likes informal settings – a local coffee shop or a park, for example – and might ask friends to snap her in an outfit, and embraces sharing her real life with her followers.
‘I’m not interested in throwaway style. I want to be able to wear everything I buy for a long time’
‘I care about being authentic,’ she says.
With her confident approach to dressing, with a nod to trends, but a focus on style to suit her figure, budget and way of life, it’s unsurprising Hannah has won a loyal fanbase inspired by her taste.
So, Mail Online asked her to share her sartorial insight, and bagged her for an exclusive shoot – in collaboration with George at Asda – to showcase her style.
My top ten style tips, by @hannahcrosskey
If you are wearing a block of colour, aim to combine different textures, Hannah advises
1. I like to combine textures when wearing a block of colour. So, I’d wear an oversized grey coat with a knitted dress that mixes different fabrics to add depth and interest.
2. I’m not a girly dresser: I love trousers and I’m very fond of pant suits. But I also like to mix separates to create a whole new outfit. I might take a suit and wear the jacket or trousers with other pieces in my wardrobe to get mileage out of it.
3. Prince of Wales check is a massive trend this season, and it really fits with my aesthetic. If you want to ease yourself into the look, without it feeling too scary, then I’d recommend a pair of checked trousers with a plain camisole and jacket, or a checked blazer teamed with jeans.
4. If you’re not a jewellery person, then look for little details when buying new clothes. The green metallic dress I’ve chosen from George at Asda for the Christmas party season has a gorgeous cut out detail at the back which draws attention. And it’s relaxed in its shape, so if you’re not into that bodycon look, and like to focus on comfort when you’re out for the night, then this is the one for you.
The green metallic dress Hannah has chosen from George at Asda for the Christmas party season has a gorgeous cut out detail at the back
5. Cords are finally back in! These look great dressed down with a basic plain tee and a pair of trainers.
6. Sequins aren’t for everyone. But there are ways to add that glitz for the festive season in other ways. I might wear metallic lurex knits, metallic ankle boots or a silver satin cami with a tuxedo suit, say.
7. Those black culottes don’t just have to be part of your working wardrobe. They look great paired with heeled ankle boots and a sheer top for evening. Don’t divide your wardrobe into ‘day’ and ‘evening’, or ‘work’ and ‘off duty’. Most pieces can be dressed up or down by pairing them with more formal or more casual garments or accessories.
Hannah advises looking for fluted sleeves or an open back to add excitement to a LBD
8. Fancy trousers instead of a dress? I love to belt a blazer on top of a pair of cigarette trousers. Alternatively a simple black cami also looks amazing and turns classic pants into sensual evening glamour for grown-ups.
9. The devil is in the detail. Look for fluted sleeves or an open back to add excitement to a LBD – especially if you are going out for dinner, you want to have those little touches ‘above the table’ rather than below. There’s no point in wearing statement shoes and a plain dress to sit at dinner.
10. If you’re afraid of wearing bold colours, dress these down with black, white and grey, like I’ve done with that teal coat. Not everyone feels comfortable and confident in brighter hues, but mixing with plain neutrals makes it feel safer.
WIN! A 4-STAR WEEKEND STAY AND A FASHIONISTA EXPERIENCE IN THE CAPITAL
You could win a luxury two-night stay in central London, including return rail travel to the super stylish ‘Balenciaga: Shaping Fashion’ exhibition, where you’ll see incredible couture pieces up close, at the capital’s Victoria & Albert Museum, courtesy of George at Asda.
TO ENTER: Visit dailymail.co.uk/george and enter your details as well as a picture of yourself dressed to impress. T&Cs apply.
▪ Return train travel for two people from a mainland UK location to London
▪ return private transfers from London mainline station to your hotel
▪ Two nights accommodation for two people in a shared room at a 4 star hotel in central London
▪ Tickets for two people to ‘Balenciaga: Shaping Fashion’ at the V&A in South Kensington